What is Compliance in regards to Deliverability? Compliance to Deliverability, is like water to fish. Look after the water and the fish will look after themselves, kind of, as long as you have a good marketing strategy to add to …

Comply or die, or don’t, but don’t die. Live to fight another day.. Read more »

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Lesson 6, Single Opt in, Confirmed Opt in & Double Opt In The biggest factor that affects your Deliverability from the offset is your data collection process, which in turn directly affects your data quality. Here we are not just …

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