There have been many articles and myths circulated about Spamtraps and honeypots. Are they following URLs in E-mails or can you identify them by suppressing the inactive ones? What exactly is their purpose? What can you do if you have identified spamtraps in your list and how can you get rid of them?

There are various types of Spamtraps testing different kinds of (bad) behaviour and therefore acting differently. Main types are pristine (only created for the purpose of being a spamtrap) and recycled (those have been an existing address before).

Beginners Guide

Lesson 5, Spam traps & Honey traps

[Beginners guide to Deliverability] Lesson 5, Spam traps & Honey traps

Lesson 5, Spam traps & Honey traps

The key point here is your list hygiene or that of your clients. You can’t just drive your results with a good configuration, and a creative with great marketing. It helps, but its also about the data quality, and within that your list hygiene.

What is your list hygiene?

Your list hygiene in a deliverability sense is the condition of your list, and your management to try and prevent the list working against you. Often or not we are looking at such things as inactive members, repetative soft bounces, hard bounces and your unsubscribes.

For the purpose of this lesson i want to concentrate on inactive members and what part they play in regards to affecting sender reputation. The inactive segment of your clients database contains spam traps;