Tag: best practices

10 quick wins for responsive email design tailored for your audience

1) Use the information provided via the user at sign up, such as which device they usually open emails with or via your ESP reporting 2) Use the media query (@media) to adapt styling for smart phone environments 3) Determine

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Time to get responsive

A high Inbox placement rate is key in order to maximize your ROI. Once you’ve ticked that box,  it is now time to also get serious about being responsive. Almost 50% of email is opened in a mobile environment, and

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Gmail tabs: Tips to find the Inbox, how to get to the Primary folder

You may know already that gmail have rolled out their new tabs interface the end of May. Post roll out we have all heard a lot of commotion with the reports of return path and litmus about what it will

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