10 quick wins for responsive email design tailored for your audience

1) Use the information provided via the user at sign up, such as which device they usually open emails with or via your ESP reporting
2) Use the media query (@media) to adapt styling for smart phone environments
3) Determine the width and height of the smartphones you are targetting
4) Experiment with subject line length and pre header text for mobile environments
5) Ensure to check renderability in each environment prior to sending campaigns to ensure compatability
6) Aswell as checking if the email is renderable ensure the syntax of your code is correct here
7) Check your inbox placement rates with your new creatives before sending your campaign
8) After adapting your creative check that your opens and click through rates are consistant for each ISP/platform post campaign
9) Ensure to include an Add to safe sender email address in your creative
10) Add yourself to the seed list to ensure you receive the live campaign in each of the Mobile environments



Time to get responsive

A high Inbox placement rate is key in order to maximize your ROI.

Once you’ve ticked that box,  it is now time to also get serious about being responsive.
Almost 50% of email is opened in a mobile environment, and the numbers are growing.

responsive design

What’s your strategy?

I read a great article over at litmus, they have some great tips on how to optimize your email for mobile environments.
So what do you do now? you’ve got into the Inbox, you’ve optimized your html creative.

  • Ensure that you test your from label, subject line and pre header text, now is time to mop up on those opens and clicks.

Please keep an eye out for my top 10 quick wins for a responsive email design, hope to post that in the week.
Feel free also to feedback or discuss the best ways you tailor your email campaigns for mobile,

Anthony M


Gmail tabs: Tips to find the Inbox, how to get to the Primary folder

You may know already that gmail have rolled out their new tabs interface the end of May.

Post roll out we have all heard a lot of commotion with the reports of return path and litmus about what it will do for consumers as well as for those sending bulk email.

Much ado about nothing?

Although gmail has their own intentions of including the tabs for such ‘promotions’, it’s important we work with what we’ve got, and to adapt if we need to, do we need to?