Tag: FBL

[Beginners guide to Deliverability] Lesson 7, Feedback Loops (FBLs)


Lesson 7, Feedback Loops (FBLs) More often or not, we complain if we receive unsolicited emails. We can complain in many forms. Typically with emails we’d hit the ‘spam’ button and let that manage itself, we may even delete the

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Gmail auto unsubscribe and pilot FBL

Starting from last week, gmail has implemented an auto list unsubscribe in the header of the email. See illustration below:         After clicking the link, the user will then need to click to confirm you want to

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