Beginners Guide

Lesson 7, Feedback Loops (FBLs)

Lesson 7, Feedback Loops (FBLs)

More often or not, we complain if we receive unsolicited emails. We can complain in many forms.
Typically with emails we’d hit the ‘spam’ button and let that manage itself, we may even delete the emails or unsubscribe manually, although that is a labourios task, as even the best filters let spam get through. So we’d simply be wasting time by doing this.
Thats where feedback loops come into play, also known as an ‘FBL’ these are used to process user complaints.

What is a feedback loop?
A feedback loop in email form is a process of managing complaints from mailing list members or ISP users, inbetween ISP and ESP, or any source who has enrolled into a feedback loop. See more information here.


Gmail auto unsubscribe and pilot FBL

Starting from last week, gmail has implemented an auto list unsubscribe in the header of the email.
See illustration below:

gmail auto unsub





After clicking the link, the user will then need to click to confirm you want to unsubscribe from the mailing list:




If for example, the client doesnt support this setup with gmail or the email is spam, then gmail redirects the member to navigate the clients unsubscribe or gmail policies to see the best way to be removed from the mailing list.






This might cause some uproar, but this is no showstopper in my mind. If a member doesnt want your email anyway, then better they unsubscribe directly than to complain. Look after your list and gmail will look after your reputation.