There is considerable market demand for Email Address Verification (EAV). This is reflected by the fact that numerous companies have specialized in this field. For example, Return Path, Inc., the largest email intelligence and deliverability service provider, which works closely …

On the obvious merits of Email Verification services Read more »

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What is Compliance in regards to Deliverability? Compliance to Deliverability, is like water to fish. Look after the water and the fish will look after themselves, kind of, as long as you have a good marketing strategy to add to …

Comply or die, or don’t, but don’t die. Live to fight another day.. Read more »

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MailChimp, a bulk mail sender for small and medium-size senders is changing its default subscribe method from October 31st from Double-Opt-In to Single-Opt-In. In my opinion, this is not only a bad idea, but also against the evolution in times …

MailChimp changes default Opt-In method – read here, why this is a bad idea Read more »

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