There is considerable market demand for Email Address Verification (EAV). This is reflected by the fact that numerous companies have specialized in this field. For example, Return Path, Inc., the largest email intelligence and deliverability service provider, which works closely with numerous ESPs and ISPs, has recognized this fact and has started to collaborate with a major provider of EAV in order to offer its customers a benefit in email marketing.
We could talk about Deliverability as everyone, we choose to talk about it as no one.
Today, more than 60% of the whole email traffic is spam (statistica, 2016). This means ISPs have more chance to receive a spam attack, or a risk to his customer, than an important emailing.
Your ISP can proudly show it has a 99% Deliverability rate, nevertheless evidently you receive your emails in the junk folder, or you are blocked to a specific ISP. How can this be? Why is my Deliverability so high on some ISPs and not on all ISPs? Why do I have 99% Deliverability rate but the ISPs still consider me as a spammer? The indicators are just not calculated the same way…