Beginners Guide

Lesson 9, User Engagement

This can be defined as an assessment of an individuals response for some type of offering. For the instance of email marketing, a user may open or click through an email, they would therefore be engaging with your email campaign.

Commonly this term is referred to as User Engagement rate, whereby these interactions are measured. Each ISP may measure these in different ways, each action may have a different rating; this is something important to consider.