[Gmail] Promotions Grid View…Open Up

[Gmail] Promotions Grid View

Last week Gmail made a change to the Promotions Tab.
In a nutshell; for a trial period for those members who have the Promotions Tab enabled, they will now have the option to view the images nested within the emails in a more visual way. Potentially this could be huge for marketers and from a Deliverability perspective this could also be used to build a better reputation amongst your community. Image below from Google:

gmail field trial

Whats everyone saying ?

Clickz created a good article which explains in detail the changes made and what you could expect, see here. This was original based on the article over at and gives you some insight into why gmail might be doing this.