Comply or die, or don’t, but don’t die. Live to fight another day..

What is Compliance in regards to Deliverability?

Compliance to Deliverability, is like water to fish. Look after the water and the fish will look after themselves, kind of, as long as you have a good marketing strategy to add to the water treatment.

I’m not here to talk about spam, just to be clear. I’m talking about how you obtain your database of contacts, and how you look after each individual and ultimately respect your fish.  By the way I’m not comparing your recipients to fish.