Anthony Mitchell is a Deliverability Consultant with ten years of experience in all areas of E-Mail Deliverability & Abuse Management.
A Blogger & Youtuber, discussing all things email
What is Compliance in regards to Deliverability?
Compliance to Deliverability, is like water to fish. Look after the water and the fish will look after themselves, kind of, as long as you have a good marketing strategy to add to the water treatment.
I’m not here to talk about spam, just to be clear. I’m talking about how you obtain your database of contacts, and how you look after each individual and ultimately respect your fish. By the way I’m not comparing your recipients to fish.
Lesson 10, Future of Email
The Future of email has already arrived – in part because i was meant to post this 2 years ago 🙂
Last year we heard several discussions regarding trusting senders, security and their performance. Several ISPs started implementing TLS encryption, see here to read more about this technology. As discussed in previous articles its now far from safe to send emails as plain text, extra measures are needed in order to protect the flow of data.
This can be defined as an assessment of an individuals response for some type of offering. For the instance of email marketing, a user may open or click through an email, they would therefore be engaging with your email campaign.
Commonly this term is referred to as User Engagement rate, whereby these interactions are measured. Each ISP may measure these in different ways, each action may have a different rating; this is something important to consider.
One thing we need to avoid as an email marketer or a Deliverability expert are Blacklists, these are lists which can either block or limit your marketing campaigns. Blacklists are there to help police the email marketing world, and to ensure abusers are punished or held into account based on their activities. There are several types of Blacklists, such as domain blacklists, IP blacklists.
A good resource to use to see if your listed on any of the blacklists is debouncer.com another resource to use is MX tool box which can help you run these queries. In addition you can use is ‘whatismyipaddress‘
Lesson 7, Feedback Loops (FBLs)
More often or not, we complain if we receive unsolicited emails. We can complain in many forms.
Typically with emails we’d hit the ‘spam’ button and let that manage itself, we may even delete the emails or unsubscribe manually, although that is a labourios task, as even the best filters let spam get through. So we’d simply be wasting time by doing this.
Thats where feedback loops come into play, also known as an ‘FBL’ these are used to process user complaints.
What is a feedback loop?
A feedback loop in email form is a process of managing complaints from mailing list members or ISP users, inbetween ISP and ESP, or any source who has enrolled into a feedback loop. See more information here.
[Gmail] Promotions Grid View
Last week Gmail made a change to the Promotions Tab.
In a nutshell; for a trial period for those members who have the Promotions Tab enabled, they will now have the option to view the images nested within the emails in a more visual way. Potentially this could be huge for marketers and from a Deliverability perspective this could also be used to build a better reputation amongst your community. Image below from Google:
Whats everyone saying ?
Clickz created a good article which explains in detail the changes made and what you could expect, see here. This was original based on the article over at zettasphere.com and gives you some insight into why gmail might be doing this.