Deliverability.TV – Episode 025: “Growth Hacking..Carnival”

This episode we discuss growth hacking in general and how it fits in with email marketing. Our guest Eric also discusses the carnival in Brazil and Florian talks of the carnival in Cologne..check it out

Starring: Anthony Mitchell, Florian Vierke
Guest: Eric Galembeck
Edits: Anthony Mitchell

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Episode 024: “Deliverability Community in Brazil”

We’re meeting Érick Galembeck, Deliverability Manager at Splio in Brazil. While he’s not sure about the pronunciation of his name, Érick is giving us some insides in the ISP and Deliverability landscape overseas and existing local initiatives and communities.

The episode references a bit the blog post, that Érick has published a few weeks ago on

This is the first part of a longer interview. The next part will shed some light on the topic “growth hacking” which seems to be a common practice in Brazil.

Stay tuned!

Starring: Anthony Mitchell, Florian Vierke
Guest: Érick Allan Galembeck
Edits: Florian Vierke
Music: The Rehats (

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Deliverability.TV – Episode 023: “GDPR”

Anthony and Florian are discussing a hot topic today: GDPR (General Data Protection Regulation). What will happen on May, 25th of this year? Are companies ready, and if not – what needs to be done in the remaining 2 months?

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Deliverability.TV – Episode 022: “Happy New Year”

Welcome to 2018, 3 months on. This is a recap of 2017 and what’s planned ahead. Florian stop drinking please, we’ve missed you

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Deliverability in Brazil

The Carnival, the Lung of Earth, and of course football, that’s what comes to mind when we think about Brazil. However the view is slightly different from the inside, and specifically in email marketing.


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Spamtraps and GDPR

In less than six month’s time, GDPR will come fully into effect. This should be nothing new to you and if you never heard of GDPR, you should run down to your Legal Department and ask for information. Speaking of Legal, the author of this blog post is no lawyer and everything written here is his own opinion.

What is GDPR?

The General Data Protection Regulation (EU 2016/679) is the new eu-wide data protection law, adopted in 2016, it will come into effect on the 25th of May, 2018. If you are a European company or have customers in Europe, you need to be compliant with GDPR.

What are Spamtraps?

I do not think we need to talk about spamtraps, when you are reading this blog. There are several posts in regards to spamtraps (e.g. this or this). I also think, that we can all agree, that sending mail to spamtraps is bad. They can get your mail blocked or junked, which not just takes time and effort to resolve, but will cost revenue in the process.

Sending mail to spamtraps, especially commercial mail, is illegal in most countries, because you usually do not have consent of the operator of that spamtrap or an active customer relationship.

Spamtraps and transactional mail?

When we talk about transactional mail, we talk about the mails like order and shipping confirmation, online tickets or boarding passes and ToC changes. These mails are cool, aren’t they? And the answer is of course … yes and no. Certainly a clean confirmation mail will not cause a huge blacklisting or at least you can talk to the Provider to resolve that issue faster than normal.

transmitting PII to a real person

transmitting PII to a real person

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