IOS 7 upgrade, lots of unread emails, gmail reputation boost for some clients..

Upgraded my iphone with the IOS 7 today, couldn’t help but notice i had 87 unread emails, since when?
Well, this is because since the upgrade its taking into account all of the emails you have received in your accounts since day dot, and not just the passed few weeks.

IOS 7 unread

For those that don’t know you can select all and mark them as read, here is a quick how to from pcadvisor. Just make sure you check the fact that they are old emails and you are not in fact MR/MRs popular, i’d hate for you to get me on that one.

Who knows? maybe for those clients who are sending to the spam/promotions folder, they might get a few more opens after all…
hmmm, how can we do this with clicks also. Don’t even think about it, were talking gmail.

Select all, mark as read.


Anthony Mitchell


Time to get responsive

A high Inbox placement rate is key in order to maximize your ROI.

Once you’ve ticked that box,  it is now time to also get serious about being responsive.
Almost 50% of email is opened in a mobile environment, and the numbers are growing.

responsive design

What’s your strategy?

I read a great article over at litmus, they have some great tips on how to optimize your email for mobile environments.
So what do you do now? you’ve got into the Inbox, you’ve optimized your html creative.

  • Ensure that you test your from label, subject line and pre header text, now is time to mop up on those opens and clicks.

Please keep an eye out for my top 10 quick wins for a responsive email design, hope to post that in the week.
Feel free also to feedback or discuss the best ways you tailor your email campaigns for mobile,

Anthony M


Gmail tabs: Tips to find the Inbox, how to get to the Primary folder

You may know already that gmail have rolled out their new tabs interface the end of May.

Post roll out we have all heard a lot of commotion with the reports of return path and litmus about what it will do for consumers as well as for those sending bulk email.

Much ado about nothing?

Although gmail has their own intentions of including the tabs for such ‘promotions’, it’s important we work with what we’ve got, and to adapt if we need to, do we need to?


First post, First impressions, Pas’d pression.

Hello & Welcome everyone 🙂

So you managed to find my blog then!

The purpose of this blog is to keep everyone up to date in the world of deliverability, that is the science behind email marketing. I envisage that this blog will educate those that are new to the field but also give some food for thought for the more experienced email junkies.

This is the place to be, if you want to find the Inbox!

The plan is that i will be adding posts severely times a week, please feel free to comment and discuss the topics on the blog,

Speak to you soon hopefully,

King regards,

Anthony Mitchell