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[Gmail] Promotions Grid View…Open Up

[Gmail] Promotions Grid View

Last week Gmail made a change to the Promotions Tab.
In a nutshell; for a trial period for those members who have the Promotions Tab enabled, they will now have the option to view the images nested within the emails in a more visual way. Potentially this could be huge for marketers and from a Deliverability perspective this could also be used to build a better reputation amongst your community. Image below from Google:

gmail field trial

Whats everyone saying ?

Clickz created a good article which explains in detail the changes made and what you could expect, see here. This was original based on the article over at zettasphere.com and gives you some insight into why gmail might be doing this.

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Gmail auto unsubscribe and pilot FBL

Starting from last week, gmail has implemented an auto list unsubscribe in the header of the email.
See illustration below:

gmail auto unsub

 

 

 

 

After clicking the link, the user will then need to click to confirm you want to unsubscribe from the mailing list:
unsubscribe-supported

 

 

 

If for example, the client doesnt support this setup with gmail or the email is spam, then gmail redirects the member to navigate the clients unsubscribe or gmail policies to see the best way to be removed from the mailing list.

unsubscribe-notsupported

 

 

 

 

This might cause some uproar, but this is no showstopper in my mind. If a member doesnt want your email anyway, then better they unsubscribe directly than to complain. Look after your list and gmail will look after your reputation.

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Wiping the cobwebs away

I hope you’ve all had a good start to the year, it’s that time again.
Following on from the boom of the holidays, now the sales are upon us…but what’s that, a lul, a silence..

I still hear the whispers about gmail changes, out with the old and in with the new,
Spamhaus planting a gentle kiss in regards to how they deal with ESPs; what does this mean? will anything change? do marketers care, will ESPs enforce anything? isn’t it all just a vicious cycle, i mean, my emails are delivering what do i care.

In deliverability there’s always hope, and that burst of optimism at the start of the year.
Key point here is, keep your house clean, don’t worry about neighbours or external issues and concentrate on what’s on your plate.

What’s your biggest worry from a Deliverability perspective? I’d be interested to know.
This year i’ve promised myself to be more active on the blog, it’s time to get those cogs moving in time for the increase in volume.

Looking forward to the year ahead, I wish you all the best of luck.

Regards,
Anthony Mitchell

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Brazil to create secure email service; impact?

I recently retweeted about plans to create a secure email service in Brazil,

what implications could this have to those sending to this ISP? i asked myself. The article from the BBC is a good source to start from, but then what about those insecure external sources sending communications to this new email service?

There are some strong stories of late in the media in regards to security threats, snooping and of others obtaining secure information, one of those being the NSA.

So what can we expect?

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10 quick wins for responsive email design tailored for your audience

1) Use the information provided via the user at sign up, such as which device they usually open emails with or via your ESP reporting
2) Use the media query (@media) to adapt styling for smart phone environments
3) Determine the width and height of the smartphones you are targetting
4) Experiment with subject line length and pre header text for mobile environments
5) Ensure to check renderability in each environment prior to sending campaigns to ensure compatability
6) Aswell as checking if the email is renderable ensure the syntax of your code is correct here
7) Check your inbox placement rates with your new creatives before sending your campaign
8) After adapting your creative check that your opens and click through rates are consistant for each ISP/platform post campaign
9) Ensure to include an Add to safe sender email address in your creative
10) Add yourself to the seed list to ensure you receive the live campaign in each of the Mobile environments

oldphonedial

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IOS 7 upgrade, lots of unread emails, gmail reputation boost for some clients..

Upgraded my iphone with the IOS 7 today, couldn’t help but notice i had 87 unread emails, since when?
Well, this is because since the upgrade its taking into account all of the emails you have received in your accounts since day dot, and not just the passed few weeks.

IOS 7 unread

For those that don’t know you can select all and mark them as read, here is a quick how to from pcadvisor. Just make sure you check the fact that they are old emails and you are not in fact MR/MRs popular, i’d hate for you to get me on that one.

Who knows? maybe for those clients who are sending to the spam/promotions folder, they might get a few more opens after all…
hmmm, how can we do this with clicks also. Don’t even think about it, were talking gmail.

Select all, mark as read.

cheers,

Anthony Mitchell