Wiping the cobwebs away

I hope you’ve all had a good start to the year, it’s that time again.
Following on from the boom of the holidays, now the sales are upon us…but what’s that, a lul, a silence..

I still hear the whispers about gmail changes, out with the old and in with the new,
Spamhaus planting a gentle kiss in regards to how they deal with ESPs; what does this mean? will anything change? do marketers care, will ESPs enforce anything? isn’t it all just a vicious cycle, i mean, my emails are delivering what do i care.

In deliverability there’s always hope, and that burst of optimism at the start of the year.
Key point here is, keep your house clean, don’t worry about neighbours or external issues and concentrate on what’s on your plate.

What’s your biggest worry from a Deliverability perspective? I’d be interested to know.
This year i’ve promised myself to be more active on the blog, it’s time to get those cogs moving in time for the increase in volume.

Looking forward to the year ahead, I wish you all the best of luck.

Anthony Mitchell