Passwords should be safe – we all know that. But how can we achieve it? My opinion is: Today, there is no way to find a satisfying solution. I will explain why and try to find solutions from user perspective.
How people handle passwords
Which passwords do you use in the internet? Would you consider them to be safe? While talking with people, I get the impression there is mainly three categories, how people deal with that problem:
People, who do not care at all. main goal is to remind the passwords. Often used are passwords like “qwerty”, “123456”, “password” or the name of the pet (or wife/husband). The password is the same on each login page on the internet.
People, who make a science out of it. They use different passwords for each login and choose passwords with maximum security (mixture of letters, capitals, numbers, special characters). Those can only be stored in Password safes, because nobody can remember them anymore. (A password safe is an encrypted piece of software keeping lots of passwords with information of username, URL, etc. Usually you just need to remember one single password to unlock it.)
People using mainly one password, which is hard to guess (like sentences with some replaced characters (e.g. “n0b0Dyc4Nr3aDTh!s”).
Ensuring inbox placement is the key task for Deliverability and one of the major requirements for email Marketer. Unfortunately, measuring this is not possible directly. There’s a lot of parties involved and a lot of data to orchestrate.
What are the exact challenges now, that Deliverability is facing? What is the data, that they must visualize and monitor? And which tools are available for reach that goal?
Florian and Anthony have the founder of one of there tools – Sebastiaan de Vos – as expert this week. They are discussing this topic while presenting some MailMike features.
Starring: Anthony Mitchell, Florian Vierke
Guest: Sebastiaan de Vos (Founder of MailMike)
Edits: Florian Vierke
3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open rate of emails that don’t show up in the main tab anymore.
At the end of 2014, Gmail introduced an additional mailing tool: “Inbox by Gmail”, which again structured the mailbox in a completely new way. How are these changes affecting email marketing and what should marketers take into account? Let’s take some time to look at both versions and how they can actually affect email marketing.
Holiday season everywhere – how do people react on E-Mail Marketing campaigns during their holidays? Do they read E-Mail at all in the holidays? Should Marketers react with adapted content, targeting or mail frequency?
Anthony and Florian (while on holiday himself) are reflecting this topic with William Astout and Jon Burke. Due to the missing conference opportunity this time via asynchroneous video chat.
Starring: Anthony Mitchell, Florian Vierke Guests: William Astout, Jon Burke Edits: Florian Vierke