Episode 018: “Five quick wins for inbox placement”

Facing Spam Delivery and want to know how to tackle it? Anthony and Florian are helping our with 5 quick wins, that everybody can perform immediately to troubleshoot inbox placement issues.

Starring: Anthony Mitchell, Florian Vierke
Edits: Florian Vierke

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NO-GOs und worst-practices bei Reaktivierungskampagnen – the art of destroying your reputation

Reaktivierungskampagnen sind ein beliebtes Mittel, um “verlorene” Adressdatensätze, die im Zweifel viel Geld gekostet haben, zu “retten“. Klingt nach einer guten Idee, oder nicht? Neben den positiven Aspekten gibt es jedoch auch Risiken. Welche das sind und wie man diese verhindert, darum geht es in diesem Artikel. 

1 + 1 = 2 ?

Für viele Marketer ist es nach wie vor ein einfaches Rechenexempel: Je mehr E-Mails verschickt werden, desto mehr Leute werden erreicht und desto höher ist dann schlussendlich auch der Umsatz. Nun, ganz so einfach ist es jedoch leider nicht.

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Episode 017: “Deliverability Tool Landscape”

Ensuring inbox placement is the key task for Deliverability and one of the major requirements for email Marketer. Unfortunately, measuring this is not possible directly. There’s a lot of parties involved and a lot of data to orchestrate.

What are the exact challenges now, that Deliverability is facing? What is the data, that they must visualize and monitor? And which tools are available for reach that goal?

Florian and Anthony have the founder of one of there tools – Sebastiaan de Vos – as expert this week. They are discussing this topic while presenting some MailMike features.

Starring: Anthony Mitchell, Florian Vierke
Guest: Sebastiaan de Vos (Founder of MailMike)
Edits: Florian Vierke

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Is “Inbox by Gmail” a game-changer for email marketing?

3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open rate of emails that don’t show up in the main tab anymore.

At the end of 2014, Gmail introduced an additional mailing tool: “Inbox by Gmail”, which again structured the mailbox in a completely new way. How are these changes affecting email marketing and what should marketers take into account? Let’s take some time to look at both versions and how they can actually affect email marketing.

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Episode 016: “E-Mail Marketing in the Holiday Season”

Holiday season everywhere – how do people react on E-Mail Marketing campaigns during their holidays? Do they read E-Mail at all in the holidays? Should Marketers react with adapted content, targeting or mail frequency?

Anthony and Florian (while on holiday himself) are reflecting this topic with William Astout and Jon Burke. Due to the missing conference opportunity this time via asynchroneous video chat.

Enjoy!

Starring: Anthony Mitchell, Florian Vierke
Guests: William Astout, Jon Burke
Edits: Florian Vierke

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Spamtraps – Gehen Sie nicht in die Falle

Über Spamfallen (“Spamtraps”) und “Honeypots” sollte jeder E-Mail-Marketer Bescheid wissen, dennoch gibt nach nach wie vor viele Mythen und Gerüchte zu diesem Thema. Wir klären heute die Fragen, welches Ziel Spamtraps verfolgen, welchen Einfluss sie auf die Zustellbarkeit haben, ob sie wirklich automatisch E-Mails bzw. in E-Mails enthaltene Links öffnen und vor allem – wie man in der Mailingliste befindliche Spamtraps wieder los wird!

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