Comply or die, or don’t, but don’t die. Live to fight another day..

What is Compliance in regards to Deliverability?

Compliance to Deliverability, is like water to fish. Look after the water and the fish will look after themselves, kind of, as long as you have a good marketing strategy to add to the water treatment.

I’m not here to talk about spam, just to be clear. I’m talking about how you obtain your database of contacts, and how you look after each individual and ultimately respect your fish.  By the way I’m not comparing your recipients to fish.

As a Sender what should we care about?

Permission, Permission, Permission and the right permission at that. Put simply if said person has not given you explicit permission to email them then don’t or be prepared to face the consequences. As a sender all you have to care about is the consumer, who is receiving your emails and why? Read more here to see what an ESP has to say about it.

As a consumer what should we be aware of?

Email arrives to your Inbox, or dare I say it your junk folder – have you actually opted in to receive this communication? If not, 1) Unsubscribe 2) Complain 3) Report. The email should be clear from the off why you are receiving it, be sure you have opted in, in the first place. If you have, then continue to enjoy the content you’ve asked for.

Why should we care about it?

Gone are the days a database of contacts can be imported from a 3.5 inch floppy disk and emailed for a few more opens. Permission of each recipient should be recorded, for example the source of opt in eg: URL, the date (timestamp) and the IP address that was used. In short everyone has rights and the right not to be spammed. Check out these tips mentioned here and be sure that your policy is in line with the GDPR policy. It’s also important to consider where you register your subscribers and where your marketing campaigns will be deployed as different rules and laws apply. If in doubt put it out, or take out those that you do not have permission for until you can qualify them.

What next?

Subscriber lists will plummet – only joking. As long as you have followed the rules per se then all’s well that ends well, if you are not sure, now is the time to find out. Quality over quantity…otherwise it might just cost you.

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Deliverability.TV – Episode 027: “BIMI” with Sven Krohlas

About the Episode:

Florian and I are joined with Sven Krohlas, having written an article about BIMI (Brand Indicators for Message Identification) in the latest iX Magazine, about the status and opportunities of this new technology. What should we know about it? What’s next and how does this apply for Senders.

Great editing Florian. Comments welcome – Enjoy!

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Deliverability.TV – Episode 026: “GDPR + 90 days” with Mathias Ullrich

In this episode Florian & Anthony are joined alongside Mathias Ullrich to discuss the impact of GDPR 90 days on. 

One point discussed is the court case with Max Schrem against Facebook & Google

What has the impact been? and what should we expect next? Check it out to find out. Comments welcome

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List bombing: What does it mean and how to avoid it?

Recently, there’s some talk about list bombing. What does this actually mean?

While ISPs concentrate on attacks from a single IP (or IP range) or sending domain, listbombing uses various subscription forms for sending just a few mails from each.

Problem for the targeted address is, that a lot of mails are coming in in a small amount of time without consistent pattern – goal is to make the address unavailable for a specific time.

DOI doesn’t help here as well, because the DOI confirmation mail itself can be part of the attack and be used for it. Read more ›

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Deliverability.TV – Episode 025: “Growth Hacking..Carnival”

This episode we discuss growth hacking in general and how it fits in with email marketing. Our guest Eric also discusses the carnival in Brazil and Florian talks of the carnival in Cologne..check it out

Starring: Anthony Mitchell, Florian Vierke
Guest: Eric Galembeck
Edits: Anthony Mitchell

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Episode 024: “Deliverability Community in Brazil”

We’re meeting Érick Galembeck, Deliverability Manager at Splio in Brazil. While he’s not sure about the pronunciation of his name, Érick is giving us some insides in the ISP and Deliverability landscape overseas and existing local initiatives and communities.

The episode references a bit the blog post, that Érick has published a few weeks ago on inboxplacement.com: http://inboxplacement.com/2017/11/deliverability-in-brazil/

This is the first part of a longer interview. The next part will shed some light on the topic “growth hacking” which seems to be a common practice in Brazil.

Stay tuned!

Starring: Anthony Mitchell, Florian Vierke
Guest: Érick Allan Galembeck
Edits: Florian Vierke
Music: The Rehats (rehats.com)

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