Reaktivierungskampagnen sind ein beliebtes Mittel, um “verlorene” Adressdatensätze, die im Zweifel viel Geld gekostet haben, zu “retten“. Klingt nach einer guten Idee, oder nicht? Neben den positiven Aspekten gibt es jedoch auch Risiken. Welche das sind und wie man diese verhindert, darum geht es in diesem Artikel.
In less than six month’s time, GDPR will come fully into effect. This should be nothing new to you and if you never heard of GDPR, you should run down to your Legal Department and ask for information. Speaking of Legal, the author of this blog post is no lawyer and everything written here is his own opinion.
What is GDPR?
The General Data Protection Regulation (EU 2016/679) is the new eu-wide data protection law, adopted in 2016, it will come into effect on the 25th of May, 2018. If you are a European company or have customers in Europe, you need to be compliant with GDPR.
What are Spamtraps?
I do not think we need to talk about spamtraps, when you are reading this blog. There are several posts in regards to spamtraps (e.g. this or this). I also think, that we can all agree, that sending mail to spamtraps is bad. They can get your mail blocked or junked, which not just takes time and effort to resolve, but will cost revenue in the process.
Sending mail to spamtraps, especially commercial mail, is illegal in most countries, because you usually do not have consent of the operator of that spamtrap or an active customer relationship.
Spamtraps and transactional mail?
When we talk about transactional mail, we talk about the mails like order and shipping confirmation, online tickets or boarding passes and ToC changes. These mails are cool, aren’t they? And the answer is of course … yes and no. Certainly a clean confirmation mail will not cause a huge blacklisting or at least you can talk to the Provider to resolve that issue faster than normal.
Über Spamfallen (“Spamtraps”) und “Honeypots” sollte jeder E-Mail-Marketer Bescheid wissen, dennoch gibt nach nach wie vor viele Mythen und Gerüchte zu diesem Thema. Wir klären heute die Fragen, welches Ziel Spamtraps verfolgen, welchen Einfluss sie auf die Zustellbarkeit haben, ob sie wirklich automatisch E-Mails bzw. in E-Mails enthaltene Links öffnen und vor allem – wie man in der Mailingliste befindliche Spamtraps wieder los wird!
There have been many articles and myths circulated about Spamtraps and honeypots. Are they following URLs in E-mails or can you identify them by suppressing the inactive ones? What exactly is their purpose? What can you do if you have identified spamtraps in your list and how can you get rid of them?
There are various types of Spamtraps testing different kinds of (bad) behaviour and therefore acting differently. Main types are pristine (only created for the purpose of being a spamtrap) and recycled (those have been an existing address before).
[Beginners guide to Deliverability] Lesson 5, Spam traps & Honey traps
Lesson 5, Spam traps & Honey traps
The key point here is your list hygiene or that of your clients. You can’t just drive your results with a good configuration, and a creative with great marketing. It helps, but its also about the data quality, and within that your list hygiene.
What is your list hygiene?
Your list hygiene in a deliverability sense is the condition of your list, and your management to try and prevent the list working against you. Often or not we are looking at such things as inactive members, repetative soft bounces, hard bounces and your unsubscribes.
For the purpose of this lesson i want to concentrate on inactive members and what part they play in regards to affecting sender reputation. The inactive segment of your clients database contains spam traps;