You may know already that gmail have rolled out their new tabs interface the end of May.
Post roll out we have all heard a lot of commotion with the reports of return path and litmus about what it will do for consumers as well as for those sending bulk email.
Much ado about nothing?
Although gmail has their own intentions of including the tabs for such ‘promotions’, it’s important we work with what we’ve got, and to adapt if we need to, do we need to?