Tag: knowledge

Spamtraps – Gehen Sie nicht in die Falle

Post has been moved to German Blog:  https://blog.inboxplacement.de/2017/08/spamtraps-gehen-sie-nicht-in-die-falle.html

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Caching vs. Tracking: Meaning and measurement of open rates in e-mail marketing

For most marketers, open rate is one of the most important metrics. But why is this the case? And how is open rate mesured? Are high deviations between the different ISPs (e.g. Yahoo, Hotmail) a reason to worry? In December 2013,

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12 Fragen und Antworten zur Zustellbarkeit

Post has been moved to the German version of inboxplacement:  https://blog.inboxplacement.de/2017/07/12-fragen-und-antworten-zur.html

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Shared vs. Dedicated IPs beim E-Mail-Versand – Pro- und Kontra auf Sender- und Empfängerseite

Post has been moved to the German inboxplacement: https://blog.inboxplacement.de/2017/06/shared-vs-dedicated-ips-beim-e-mail.html

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How delivery rates are calculated – and why there’s no simple answer

We could talk about Deliverability as everyone, we choose to talk about it as no one. Today, more than 60% of the whole email traffic is spam (statistica, 2016). This means ISPs have more chance to receive a spam attack,

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Spamtraps

There have been many articles and myths circulated about Spamtraps and honeypots. Are they following URLs in E-mails or can you identify them by suppressing the inactive ones? What exactly is their purpose? What can you do if you have

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