Category: Blog

NO-GOs und worst-practices bei Reaktivierungskampagnen – the art of destroying your reputation

Article has been moved to the German page: https://blog.inboxplacement.de/2017/08/no-gos-und-worst-practices-bei.html

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Is “Inbox by Gmail” a game-changer for email marketing?

3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open

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Spamtraps – Gehen Sie nicht in die Falle

Post has been moved to German Blog:  https://blog.inboxplacement.de/2017/08/spamtraps-gehen-sie-nicht-in-die-falle.html

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Caching vs. Tracking: Meaning and measurement of open rates in e-mail marketing

For most marketers, open rate is one of the most important metrics. But why is this the case? And how is open rate mesured? Are high deviations between the different ISPs (e.g. Yahoo, Hotmail) a reason to worry? In December 2013,

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12 Fragen und Antworten zur Zustellbarkeit

Post has been moved to the German version of inboxplacement:  https://blog.inboxplacement.de/2017/07/12-fragen-und-antworten-zur.html

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Shared vs. Dedicated IPs beim E-Mail-Versand – Pro- und Kontra auf Sender- und Empfängerseite

Post has been moved to the German inboxplacement: https://blog.inboxplacement.de/2017/06/shared-vs-dedicated-ips-beim-e-mail.html

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