10 quick wins for responsive email design tailored for your audience

1) Use the information provided via the user at sign up, such as which device they usually open emails with or via your ESP reporting
2) Use the media query (@media) to adapt styling for smart phone environments
3) Determine the width and height of the smartphones you are targetting
4) Experiment with subject line length and pre header text for mobile environments
5) Ensure to check renderability in each environment prior to sending campaigns to ensure compatability
6) Aswell as checking if the email is renderable ensure the syntax of your code is correct here
7) Check your inbox placement rates with your new creatives before sending your campaign
8) After adapting your creative check that your opens and click through rates are consistant for each ISP/platform post campaign
9) Ensure to include an Add to safe sender email address in your creative
10) Add yourself to the seed list to ensure you receive the live campaign in each of the Mobile environments

oldphonedial

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