Tag: tracking

Caching vs. Tracking: Wie Öffnungsraten im E-Mail Marketing gemessen werden und was sie bedeuten

Post has moved to the following location (German Blog): https://blog.inboxplacement.de/2017/10/caching-vs-tracking-wie-offnungsraten.html

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Caching vs. Tracking: Meaning and measurement of open rates in e-mail marketing

For most marketers, open rate is one of the most important metrics. But why is this the case? And how is open rate mesured? Are high deviations between the different ISPs (e.g. Yahoo, Hotmail) a reason to worry? In December 2013,

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