Tag: Return Path

Episode 017: “Deliverability Tool Landscape”

Ensuring inbox placement is the key task for Deliverability and one of the major requirements for email Marketer. Unfortunately, measuring this is not possible directly. There’s a lot of parties involved and a lot of data to orchestrate. What are the exact challenges now, that Deliverability is

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Episode 013: “Taking the email university exam”

Anthony and Florian have been presenting a lot of Deliverability knowledge in the past. But how will they apply it in a <strong>test situation</strong>? This week, they try to pass the <strong>email university exam</strong> from Return Path and try to

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