3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open…
Beim Einrichten eines IP-Setups für den Versand von Mailings über ein E-Mail-Marketing System stellt sich die Frage nach der Verwendung eines gemeinsamen IP-Pools für mehrere Versender (shared IPs) oder der dedizierten Nutzung eigener IPs für nur einen Versender. Beides hat…
Anthony and Florian are speaking about past, current and future evolutions. How will the future of mail look like. Where are potential threats and benefits for achieving good inbox placement?
Posted in Deliverability.TV
Tagged with: deliverability
[Gmail] Promotions Grid View Last week Gmail made a change to the Promotions Tab. In a nutshell; for a trial period for those members who have the Promotions Tab enabled, they will now have the option to view the images…
Starting from last week, gmail has implemented an auto list unsubscribe in the header of the email. See illustration below: After clicking the link, the user will then need to click to confirm you want to…
I recently retweeted about plans to create a secure email service in Brazil, what implications could this have to those sending to this ISP? i asked myself. The article from the BBC is a good source to start from, but…