Tag: GMail

Is “Inbox by Gmail” a game-changer for email marketing?

3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open

Posted in English Posts Tagged with: , , ,

[Beginners guide to Deliverability] Lesson 9, User Engagement

This can be defined as an assessment of an individuals response for some type of offering. For the instance of email marketing, a user may open or click through an email, they would therefore be engaging with your email campaign.

Posted in Beginners Guide, English Posts Tagged with: ,

[Gmail] Promotions Grid View…Open Up

[Gmail] Promotions Grid View Last week Gmail made a change to the Promotions Tab. In a nutshell; for a trial period for those members who have the Promotions Tab enabled, they will now have the option to view the images

Posted in English Posts Tagged with: , , ,

Gmail auto unsubscribe and pilot FBL

Starting from last week, gmail has implemented an auto list unsubscribe in the header of the email. See illustration below:         After clicking the link, the user will then need to click to confirm you want to

Posted in English Posts Tagged with: , , , ,

Wiping the cobwebs away

I hope you’ve all had a good start to the year, it’s that time again. Following on from the boom of the holidays, now the sales are upon us…but what’s that, a lul, a silence.. I still hear the whispers

Posted in English Posts Tagged with: , , ,

[Beginners guide to Deliverability] Lesson 2, the beginning of Commercial email

Lesson 2, the beginning of Commercial email Now we start to discover the initial beginnings of commercial email. Please note that there are many ISPs not mentioned here, however i shall endeavor to cover them in my blog postings along

Posted in Beginners Guide, English Posts Tagged with: , , , , , , , , , , ,