Category: English Posts

List bombing: What does it mean and how to avoid it?

Recently, there’s some talk about list bombing. What does this actually mean? While ISPs concentrate on attacks from a single IP (or IP range) or sending domain, listbombing uses various subscription forms for sending just a few mails from each. Problem

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Deliverability in Brazil

The Carnival, the Lung of Earth, and of course football, that’s what comes to mind when we think about Brazil. However the view is slightly different from the inside, and specifically in email marketing.  

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Spamtraps and GDPR

In less than six month’s time, GDPR will come fully into effect. This should be nothing new to you and if you never heard of GDPR, you should run down to your Legal Department and ask for information. Speaking of

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Why it is so hard, to find a safe password

Passwords should be safe – we all know that. But how can we achieve it? My opinion is: Today, there is no way to find a satisfying solution. I will explain why and try to find solutions from user perspective.

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Is “Inbox by Gmail” a game-changer for email marketing?

3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open

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Caching vs. Tracking: Meaning and measurement of open rates in e-mail marketing

For most marketers, open rate is one of the most important metrics. But why is this the case? And how is open rate mesured? Are high deviations between the different ISPs (e.g. Yahoo, Hotmail) a reason to worry? In December 2013,

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