Category: English Posts

Caching vs. Tracking: Meaning and measurement of open rates in e-mail marketing

For most marketers, open rate is one of the most important metrics. But why is this the case? And how is open rate mesured? Are high deviations between the different ISPs (e.g. Yahoo, Hotmail) a reason to worry? In December 2013,

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How delivery rates are calculated – and why there’s no simple answer

We could talk about Deliverability as everyone, we choose to talk about it as no one. Today, more than 60% of the whole email traffic is spam (statistica, 2016). This means ISPs have more chance to receive a spam attack,

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Spamtraps

There have been many articles and myths circulated about Spamtraps and honeypots. Are they following URLs in E-mails or can you identify them by suppressing the inactive ones? What exactly is their purpose? What can you do if you have

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How to recognize Spam & Phishing?

You’ve got mail – that’s good. But who was sending you? And is the person, you receive mail from is really the person he pretends to be? And if he was, has the content been changed during transmission? There’s so

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Security & Encryption for Mass Messaging

Since the Heartbleed and Snowden case there has been a lot of discussion regarding data encryption and security – specifically in regards to email. Many questions such as ‘what options are there to protect data?’, ‘how safe are these options’

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[Beginners guide to Deliverability] Lesson 10, Future of Email

Lesson 10, Future of Email The Future of email has already arrived – in part because i was meant to post this 2 years ago 🙂 Last year we heard several discussions regarding trusting senders, security and their performance. Several

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