Category: Blog

On the obvious merits of Email Verification services

There is considerable market demand for Email Address Verification (EAV). This is reflected by the fact that numerous companies have specialized in this field. For example, Return Path, Inc., the largest email intelligence and deliverability service provider, which works closely

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Comply or die, or don’t, but don’t die. Live to fight another day..

What is Compliance in regards to Deliverability? Compliance to Deliverability, is like water to fish. Look after the water and the fish will look after themselves, kind of, as long as you have a good marketing strategy to add to

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List bombing: What does it mean and how to avoid it?

Recently, there’s some talk about list bombing. What does this actually mean? While ISPs concentrate on attacks from a single IP (or IP range) or sending domain, listbombing uses various subscription forms for sending just a few mails from each. Problem

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Deliverability in Brazil

The Carnival, the Lung of Earth, and of course football, that’s what comes to mind when we think about Brazil. However the view is slightly different from the inside, and specifically in email marketing.  

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Spamtraps and GDPR

In less than six month’s time, GDPR will come fully into effect. This should be nothing new to you and if you never heard of GDPR, you should run down to your Legal Department and ask for information. Speaking of

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Caching vs. Tracking: Wie Öffnungsraten im E-Mail Marketing gemessen werden und was sie bedeuten

Post has moved to the following location (German Blog): https://blog.inboxplacement.de/2017/10/caching-vs-tracking-wie-offnungsraten.html

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