Category: English Posts

Why it is so hard, to find a safe password

Passwords should be safe – we all know that. But how can we achieve it? My opinion is: Today, there is no way to find a satisfying solution. I will explain why and try to find solutions from user perspective.

Posted in English Posts Tagged with: , , , , , ,

Is “Inbox by Gmail” a game-changer for email marketing?

3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open

Posted in English Posts Tagged with: , , ,

Caching vs. Tracking: Meaning and measurement of open rates in e-mail marketing

For most marketers, open rate is one of the most important metrics. But why is this the case? And how is open rate mesured? Are high deviations between the different ISPs (e.g. Yahoo, Hotmail) a reason to worry? In December 2013,

Posted in English Posts Tagged with: , , , , , ,

How delivery rates are calculated – and why there’s no simple answer

We could talk about Deliverability as everyone, we choose to talk about it as no one. Today, more than 60% of the whole email traffic is spam (statistica, 2016). This means ISPs have more chance to receive a spam attack,

Posted in English Posts Tagged with: , , , , ,

Spamtraps

There have been many articles and myths circulated about Spamtraps and honeypots. Are they following URLs in E-mails or can you identify them by suppressing the inactive ones? What exactly is their purpose? What can you do if you have

Posted in English Posts Tagged with: , , , , ,

How to recognize Spam & Phishing?

You’ve got mail – that’s good. But who was sending you? And is the person, you receive mail from is really the person he pretends to be? And if he was, has the content been changed during transmission? There’s so

Posted in English Posts Tagged with: , , , , , , , ,