Author: Florian Vierke
Florian Vierke is Senior Deliverability Specialist with over seven years of experience in all areas of E-Mail Deliverability & Abuse Management. Florian is a member of MAAWG, certified senders alliance and competence group email and maintains a regular presence at conventions and fairs like Internet Security days, email expo or dmexco.

Is “Inbox by Gmail” a game-changer for email marketing?

3 years ago, Gmail launched a new feature that sorts messages automatically into different categories, based on type of content. The most interesting feature for marketers was the introduction of a “promotional tab”, which raised concerns about the decreasing open

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Spamtraps – Gehen Sie nicht in die Falle

Post has been moved to German Blog:  https://blog.inboxplacement.de/2017/08/spamtraps-gehen-sie-nicht-in-die-falle.html

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Caching vs. Tracking: Meaning and measurement of open rates in e-mail marketing

For most marketers, open rate is one of the most important metrics. But why is this the case? And how is open rate mesured? Are high deviations between the different ISPs (e.g. Yahoo, Hotmail) a reason to worry? In December 2013,

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12 Fragen und Antworten zur Zustellbarkeit

Post has been moved to the German version of inboxplacement:  https://blog.inboxplacement.de/2017/07/12-fragen-und-antworten-zur.html

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Shared vs. Dedicated IPs beim E-Mail-Versand – Pro- und Kontra auf Sender- und Empfängerseite

Post has been moved to the German inboxplacement: https://blog.inboxplacement.de/2017/06/shared-vs-dedicated-ips-beim-e-mail.html

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Spamtraps

There have been many articles and myths circulated about Spamtraps and honeypots. Are they following URLs in E-mails or can you identify them by suppressing the inactive ones? What exactly is their purpose? What can you do if you have

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