Author: Deliverability.TV

Episode 017: “Deliverability Tool Landscape”

Ensuring inbox placement is the key task for Deliverability and one of the major requirements for email Marketer. Unfortunately, measuring this is not possible directly. There’s a lot of parties involved and a lot of data to orchestrate. What are the exact challenges now, that Deliverability is

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Episode 016: “E-Mail Marketing in the Holiday Season”

Holiday season everywhere – how do people react on E-Mail Marketing campaigns during their holidays? Do they read E-Mail at all in the holidays? Should Marketers react with adapted content, targeting or mail frequency? Anthony and Florian (while on holiday

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Episode 015: “How to recognize Spam and Phishing”

Florian presents his blog post about how to recognize spam and phishing. What can end-users do to protect themselves? How can you distinguish valid emails from fraudulent ones? We will show you examples, which aspects you should take care of

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Episode 014: Petit Dejeuner – Deliverability in France

Anthony & Florian explore the Deliverability landscape in France, with help of their guide Thibault Sarlat. Join them in their quest. Cats or Dogs? Foie gras perhaps. Starring: Anthony Mitchell, Florian Vierke Guest: Thibault Sarlat Edits: Anthony Mitchell

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Episode 013: “Taking the email university exam”

Anthony and Florian have been presenting a lot of Deliverability knowledge in the past. But how will they apply it in a <strong>test situation</strong>? This week, they try to pass the <strong>email university exam</strong> from Return Path and try to

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Episode 012: “12 things I like and hate about email”

Anthony and Florian reveal the 12 things they like and hate most about email. To add some excitement, Florian presents Anthonys list and vice versa. What’s on their list? And what would be on yours? This episode is a bit

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