
Lesson 6, Single Opt in, Confirmed Opt in & Double Opt In The biggest factor that affects your Deliverability from the offset is your data collection process, which in turn directly affects your data quality. Here we are not just…
Starting from last week, gmail has implemented an auto list unsubscribe in the header of the email. See illustration below: After clicking the link, the user will then need to click to confirm you want to…
I hope you’ve all had a good start to the year, it’s that time again. Following on from the boom of the holidays, now the sales are upon us…but what’s that, a lul, a silence.. I still hear the whispers…
Lesson 3, Security threats and Cyber attacks Most of the time when talking about email, email marketing, deliverability or i’m explaining my work to my family, the first thing that is mentioned is the word ‘Spam’. Why is this and…