Author: Anthony Mitchell
Anthony Mitchell is a Deliverability Consultant with ten years of experience in all areas of E-Mail Deliverability & Abuse Management. A Blogger & Youtuber, discussing all things email

[Beginners guide to Deliverability] Lesson 6, Single Opt in, Confirmed Opt in & Double Opt In

Lesson 6, Single Opt in, Confirmed Opt in & Double Opt In The biggest factor that affects your Deliverability from the offset is your data collection process, which in turn directly affects your data quality. Here we are not just

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Gmail auto unsubscribe and pilot FBL

Starting from last week, gmail has implemented an auto list unsubscribe in the header of the email. See illustration below:         After clicking the link, the user will then need to click to confirm you want to

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[Beginners guide to Deliverability] Lesson 5, Spam traps & Honey traps

[Beginners guide to Deliverability] Lesson 5, Spam traps & Honey traps Lesson 5, Spam traps & Honey traps The key point here is your list hygiene or that of your clients. You can’t just drive your results with a good

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Wiping the cobwebs away

I hope you’ve all had a good start to the year, it’s that time again. Following on from the boom of the holidays, now the sales are upon us…but what’s that, a lul, a silence.. I still hear the whispers

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[Beginners guide to Deliverability] Lesson 4, Authentication and Prevention

[Beginners guide to Deliverability] Lesson 4, Authentication and prevention Lesson 4, Authentication and prevention As discussed in Lesson 1, the history of email, Deliverability is forever developing, not only to suit how people are intereacting with email but also to

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[Beginners guide to Deliverability] Lesson 3, Security threats and Cyber attacks

Lesson 3, Security threats and Cyber attacks Most of the time when talking about email, email marketing, deliverability or i’m explaining my work to my family, the first thing that is mentioned is the word ‘Spam’. Why is this and

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