Episode 010: “User Engagement”

Anthony and Florian are finally meeting in person and speak about the importance and influence of user engagement on email Deliverability. Which influence does a user have by clicking, opening, deleting or hitting the spam button? What do you need to consider for running reactivation campaigns. And: is it a good idea to win-back users by providing a voucher? This and some sports will be presented in our latest episode of Deliverability.TV:

Blog post to the episode: http://inboxplacement.com/beginners-guide-to-deliverability-lesson-9-user-engagement/

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